Everyone’s communication could use a little help from time to time. For organizations – with many different people to reach, all of whom have unique information interests and needs – it can get extra challenging.
At Puzzlewood, we’ll work with you to figure out how to tell your great news. Talk about your complex technology or product. Articulate the value you offer. And sometimes, unfortunately, we’ll be there to help you communicate through the ugly stuff you wish wasn’t happening.
Communication strategies and tactical plans you can afford and execute, in-house or with some extra hands-on support; strategic planning facilitation (online and in-person).
Integrated services and support to ensure you’re telling a consistent story – one that’s customized to land with your internal and external audiences. Public & Media Relations, Investor Relations, Customer Relations, Employee Communication, Social media, Multimedia.
Proposals, announcements, briefing notes, website copy, marketing collateral, presentations, speeches: we put your thoughts, ideas, complex technologies, and more into words and pictures in ways that resonate.
In-the-thick-of-it advice, counsel, and hands-on practical support. Sometimes, we’ll even hold your hand or get you a drink because that’s just what you need in the moment.
Community and stakeholder outreach to share information, raise awareness, gather input, build support, and create shared value.
Development opportunities for you and your team, including media training, presentation messaging and performance prep, leadership communication coaching, and mentoring young communication professionals.
Hit button. Send word. Await swift response.
We like variety, learning, and good people. We run a values-based business, with a non-negotiable commitment to being open, curious, and kind. If we are jerks, we call each other out. We like to have fun at work.
Our clients come from across industries and sectors, including academia, cleantech, energy, engineering services, life sciences, Indigenous government, responsible resource development and recovery, and transportation.
Rebecca Johnston formed Puzzlewood in 2008 and in 2021, joined forces with friend and former Ballard Power Systems colleague, Megan Helmer. Megan used to run a niche PR firm and is skilled in many ways Rebecca isn’t. Good news for everyone.
When projects need extra sleeves-rolled-up support, we have talented freelancers on our roster. They thrive doing media outreach, social media management, content creation, design wizardry, and more. Need animation? We’ll connect you to the genius behind our cartoon in a flash.
Our fee schedule is simple, and we operate with a low overhead. We want you to pay for the value we deliver, not our office space.
Becki is the best communications professional I know, and I seek her advice in a variety of communications-related organizational and professional activities. Becki developed and executed a strategic communication plan for a large, complex project I managed at a previous organization. Her work across different media (e.g., presentations, fact sheets and other collateral, websites, press releases, etc.) was absolutely transformative. The lightness of touch she brings through her wit and sense of humor was also perfect for my team. Becki’s strong command of language, eye for visual design, experienced understanding of organizational dynamics, and exceptional emotional intelligence allows her to help clients communicate internally and externally in ways that are game-changing for them.
Elizabeth Adams, Princeton University
As a small firm with a lot of time and personnel constraints, we needed someone to whom we could pass along loads of technical data, explain our goals, and get back completed marketing items with minimal back and forth. Rebecca was able not only to fully grasp our technical info, but she translated it for each of our markets without losing detail or making it too technical. She helped us create a new website, marketing and technical brochures, informational banners, and found us an amazing photographer to work with as well. Her management of subcontractors took a huge load off our plate and enabled us to create an entirely new marketing program in time for a large international trade show. I would recommend Puzzlewood to anyone that needs well-written, well-thought out communications pieces, especially if you need to distill technical information into interesting copy. Rebecca is quick, on top of the details and delivers great work.
rob nathan, bionic power
Rebecca is a consummate professional who I have had the honor of working with for nearly 20 years. As the UIDP's CEO, I've leaned on Rebecca to serve as a trusted and honest voice to help us advance our goals. She was also central to helping us create a full-time position to manage communications for our group and work herself out of work! She is someone I can depend on when needed to successfully accomplish important projects.
Anthony Boccanfuso, UIDP
I recommend Puzzlewood for all manner of professional communications. Over a five-year period, I came to trust Rebecca’s ability to create everything I needed, from full communication strategies to public presentations and promotional collateral. Very early on, Rebecca understood the tone and intention of my previous organization’s story and supported the development of that story publicly and for our most important audiences. Even better, not only did we get the work done, we had a lot of laughs doing it together.
laurie sterritt, leaders international
So much of the marketing industry is hype. We’ve seen it all: blown budgets, wildly mismatched expectations, missed deadlines, you name it. Not with Rebecca. She’s as sharp and creative as they come, but you can always trust that her recommendations and counsel come from a practical place, with business goals in mind. It’s a rare combination, but one she displays on every project.
Adam Smartschan, Altitude Marketing
Rebecca is imaginative, creative and talented, but always keeps the goal in mind. She often says, “What’s the message?” keeping us focused on what we want to achieve, not what sounds fun to do!
chris white, frontier energy
Puzzlewood was recommended to us by a trusted TSAARM colleague and we worked with Becki and her team to update our corporate logo and website. Becki was able to seamlessly integrate our thoughts and words into outputs that capture the essence of our values and beliefs. She worked hard from the start to understand and interpret the key elements of our company and our emotional connection with our brand and our clients. This talent of hers guarantees we will be turning to her again in the future. It was an absolute pleasure working with Puzzlewood!
George Jennings, TSAA Resource Management
Rebecca offers expert solutions that are relevant and timely. She has assisted our team, with both long- and short- term projects, in creative and compassionate ways. I highly recommend Rebecca for communications strategy, messaging and collateral as she brings her A game to every endeavour and it shows.
Michelle Nahanee, Professional Communicator / Indigenous Changemaker
I’ve worked closely with Rebecca and respect her unwavering dedication to detail; polished, quality communications that serve a strategic purpose; and commitment to measuring outcomes so that outputs are truly evaluated on their effectiveness. It’s often easy to get sidelined by what’s easy or trendy, but Rebecca consistently employs the key principles of good communications: probing to better understand the issue at hand, target audience, objectives, as well as the risks and challenges inherent in every project. Rebecca is a creative problem-solver and the most diligent communicator I’ve ever known—she’s relentless in the pursuit of results for her clients. Don’t pass up the chance to make Rebecca part of your team. She’ll quickly become the star player.
tracy bains, digital marketing strategist
One thing that sets Puzzlewood apart from other firms is Rebecca’s technical knowledge. I can completely trust she will keep the integrity of what we’ve spent so much time trying to write while making the improvements needed to make it read better. I know VERY few firms who can do that
patrick serfass, technology transition corporation
Rebecca has an incredible talent to take raw information and translate it into powerful, impactful messages and stories. She asks the right questions and brings information to life to meet her clients’ needs. Rebecca creates magic with words: always eloquent while keeping it real. You can really “feel” what she writes.
nadine israel, bc hydro
We’re great humans and believe there’s always something to be learned from others. If you are the same, we want to work with you!
Our small group of much-loved, repeat clients keeps us busy. But we love hearing about new projects. There’s always opportunity to move things around in our calendars, and we can scale up fast. Call or email and let’s start a conversation.